Jennifer Andrews, M.Sc., MBA on LinkedIn: #funfriday #scientisttoceo #careergrowth #entrepreneurship… (2024)

After a trade show, does your team come back with tons of leads that go nowhere? 🫠 Lessons from 15+ years planning >100 trade shows & lead gen strategies for #lifescience companies.Scientist to CEO™ | Erica Sosnowski

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Less than a week until I visit San Diego for some ceviche and fish tacos 🌮 I mean, for #BIO2024.I’ll be representing a couple clients, my marketing company FreshLeaf Marketing, and my course/coaching program, Scientist to CEO™.👉While there, I'm looking to meet with scientific business owners/founders interested in being a guest on our new marketing & BD podcast, Scientist to CEO.Interested? Fill out this quick form (if you don't have a topic idea yet, no worries - apply anyway): https://buff.ly/3woGmXWIn the meantime, I’ll take your food recommendations near the convention centre 😊#podcast #lifesciencemarketing #bio #scientisttoceo

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A better way to think about your pipeline of new business - if you're holding back on investing in #marketing.As I’ve shared in my recent talks, stopping active promotion is one of the most damaging things you can do.Even when you’re in delivery mode.Even when your team is busy.Even when you’re tied up with the day-to-day of running your company.Going quiet signals to the market that the doors are closed.👉You don’t need to be everywhere, but you should keep your top channels running.✨While business might be booming now, it’s those activities you did 12-24 months ago (sometimes more) that generated the business.✨Do you agree/disagree? What has your experience been?#marketingconsultant #fractionalmarketingdirector #b2bmarketing

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When I came up with my book title in 2020, I had no idea *literally* 📗everyone I'd meet in the years to follow would BE a #ScientistToCEO.I had a sense my title would resonate with my niche, but you never really know with these things.Now that it's been published for almost a year, I can't tell you how many times the words "Scientist to CEO" have clicked with people I've spoken to.They just get it.✨That’s why I’m excited to be re-branding my online program, Life Science Growth Intensive, to Scientist to CEO™.✨(Only the name is changing, not our content or vision.)It’s a course + coaching program for companies who want marketing and BD support (1:1 calls), education (learning modules) and done-for-you marketing materials (>20 templates!) so you don’t have to waste your time fiddling in Canva.We know not every company has budget to hire, so this is our solution to help you reach your goals (with our guidance every step of the way!).Want to see what Scientist to CEO™ is all about? Start here (more links in comments): https://buff.ly/3VoADZF

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I’ve read 99 books since 2019. 📚It might sound like a lot, but if you break it down, it’s ~20 books per year, or just over 1 1/2 books per month.That’s how I’ve dealt with any big project in my business: by breaking it down into do-able chunks.If you want to…Attract more leads to your business 👉attend 1 event per Q (4 x 10 quality leads per event = 40 leads in a year💰)Grow your thought leadership 👉pitch yourself as a speaker for 2 events + post weekly on LinkedInBuild your set of standout materials in time for your next event 👉start with a 1-page flyer + slide deckThose are my tips of the day. For more like this, join my newsletter: https://buff.ly/426bzKF So - 📖 What should be my 100th read?#summerreads #books #goalsetting #goalplanning #marketingconsultant

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5 #BIO2024 success strategies we shared yesterday (a.k.a. last night🌛) with the Australian delegation MTPConnect👇1. Have a clear, simplified message going in2. Pack light, but bring branded materials and yes, business cards3. Standardize your partnering meetings with a template - time goes fast and it’s easy to forget details!4. Upload contacts into your CRM ASAP and rank by priority5. Follow up within 10 days (max) - the fortune is in the follow-up 💸💸💸Our clients tend to get tripped up with #1, even though it seems easy.But it can make or break a meeting or pitch.BIO is less than 20 days away❗If you want more help with your messaging, materials prep, and follow-up strategy, we created a special resource, the Australia to BIO 10-Day Success Challenge via Scientist to CEO™.👉It’s invite only, so DM me if you're an Australian company interested in participating and I'll send you the link.Thanks to the team for hosting this Tamlyn O'Connor Stuart Dignam and fellow speakers Marcel Kaminstein Erica Sosnowski #eventplanning #BIO #biotech #lifesciences #lifesciencemarketing #australia #lifesciencesaustralia #australiabiotech

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Believe it or not, there are some great #sciencemarketing lessons here 🔬From the real woman who inspired Peggy Olson’s character on Mad Men.

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Excited to be heading to San Diego for #BIO2024! I’ll be representing a couple clients, my marketing company FreshLeaf Marketing, and my course/coaching program, Scientist to CEO™.While there…📣📣📣 Erica and I are seeking scientific business owners/founders to interview for our new marketing & BD podcast called (you guessed it) Scientist to CEO. 📣📣📣 We’ll be recording at BIO if time allows; otherwise we’ll schedule it in the coming weeks.🧐If you have a win (or lesson learned) with a BD or marketing angle, we want to hear from you!Want to be our guest? DM me or fill out this quick form: https://lnkd.in/gBy2URDn#podcast #lifesciencemarketing #bio #scientisttoceo

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#BIO2024 is fast approaching! 🧬 I’ll be hosting a LinkedIn live soon with BD maven (& BIO vet) Erica Sosnowski to discuss this, but for now - weigh in👇

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